The home market shifts towards customization

With the enhancement of people's personalized consciousness, the uniform wardrobes on the market can no longer meet people's increasingly diversified needs, and consumers are gradually looking for their own personalized supporting furniture. In the market feedback situation, custom homes have maintained a strong growth trend this year. With the growth of the new generation of consumer groups in the post-80s, home customization has ushered in rapid growth due to the requirements of modern young people who advocate personality and show their charm. Especially high-end custom furniture has accounted for more than 10% of the entire furniture market.

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In the new year, the "customization" of the home building materials industry will be the direction of enterprise development. How to create a unique home improvement environment and make your own unique products are the learning directions of wardrobe companies. Wardrobe products, with their special customization mode, should also develop a wardrobe brand service that more satisfies consumers' personalities, and develop a wider market with wardrobe personalized services. According to consumers' needs for wardrobes, custom-designed wardrobes for exclusive consumers will be the ultimate development direction.

Consumption tends to be rationally diversified

At present, the main consumer group in the decoration market is slowly changing from the 70s to the 80s, and the younger generation is more inclined to personalized and tailor-made products. Customized furniture is a product with profound cultural connotation, which reflects the consumption level and living customs of the times and the nation to a certain extent. At the same time, custom-made furniture is more competitive in the furniture market with its personalized choices, especially the advantages of fashion, time-saving and labor-saving, and it has gradually become the preferred purchase method for high-end consumers.

In the past, custom furniture companies mainly produced for designers, home improvement companies, hotel projects, etc., but now custom furniture is more turned to the civilian market, many ordinary families have begun to accept and use custom furniture, and the personalized demand for furniture consumption continues to increase. At the same time, in the first-tier and second-tier cities where there is a lot of money, the requirements for space utilization are higher, and customized furniture has played a greater advantage in making full use of housing space.

The home market shifts towards customization and unified standards to be introduced

At present, the types of customized furniture include wardrobes , wall cabinets, cabinets, sofas, sanitary ware, tableware, etc. Consumers can tailor them according to their own preferences, the size of the occupied space and the style of the overall home decoration to meet individual needs and Space requirements. Unlike ordinary furniture, from the selection of materials to the production of customized furniture, consumers can supervise the whole process, including personal selection of materials, finalization of design plans, supervision of construction and other links. Furniture consumption is becoming more rational on the basis of meeting diversified needs.

Uniform standards for custom furniture to be introduced

Although the custom furniture industry has a good momentum, it lacks a unified industry standard. Many problems in the industry such as unskilled designer business, design effects are different from actual products, installation and delivery are not timely, product quality is not as good as the exhibition hall, and the common Contract terms such as full payment are hot spots for consumer complaints. The lack of a unified national or industry standard makes custom furniture lack the corresponding "ruler" when handling consumer disputes.

There is no special standard for domestic custom furniture, but regardless of whether it is customized or not, furniture manufacturers should produce according to the general standards of furniture. However, due to the asymmetric information between the two parties, the materials provided by the manufacturers are still sub-optimal, exaggerating environmental performance, arbitrarily raising or lowering prices, and so on. This not only damages the interests of consumers, but also causes vicious competition in the entire industry. Uneven quality chaos.

In this regard, the industry calls on the state to introduce relevant standards to regulate and restrict, and form a unified rule system in the industry, so that the quality and service of customized furniture products have standards to protect the rights and interests of consumers.

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